Making it personal : how to profit from personalization without invading privacy
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| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Cambridge, Mass. :
Perseus,
c2001
|
| Θέματα: | |
| Ετικέτες: |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/87793 | ||
| 008 | 080604s2001 eng d | ||
| 020 | |a 0-738-20779-9 | ||
| 035 | |l 10097956 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.812 |2 (22) | |
| 100 | 1 | |a Kasanoff, Bruce. | |
| 245 | 1 | 0 | |a Making it personal : |b how to profit from personalization without invading privacy / |c Bruce Kasanoff ; foreword by Don Peppers and Martha Rogers |
| 260 | |a Cambridge, Mass. : |b Perseus, |c c2001 | ||
| 300 | |a xvii, 217 σ.; |b εικ.; |c 23 εκ. | ||
| 504 | |a Βιβλιογραφία: 199-203. Ευρετήριο | ||
| 650 | 0 | 0 | |a Relationship marketing. |
| 650 | 0 | 0 | |a Data protection. |
| 650 | 0 | 0 | |a Privacy, Right of. |
| 650 | 0 | 0 | |a Customer services. |
| 852 | |a INST |b SYROS |e 20080604 |h 658.812 KAS |p 005500005852 |q 005500005852 |t BK |y 0 | ||
| 901 | |a BIBL5-2008-2 | ||
| 909 | |a Ε |b 138181 | ||
| 922 | |a 5ΕΛΗ |b 200707 |c ΕΠΕΑΕΚ2/ΤΜΣΠΣ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||
| 970 | |a ΚΑΓΙΑΒΑ |b ΕΙΡΗΝΗ |z 2008/06/04 | ||