Making it personal : how to profit from personalization without invading privacy

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Bibliographic Details
Main Author: Kasanoff, Bruce
Format: Book
Language:English
Published: Cambridge, Mass. : Perseus, c2001
Subjects:
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100 1 |a Kasanoff, Bruce. 
245 1 0 |a Making it personal :  |b how to profit from personalization without invading privacy /  |c Bruce Kasanoff ; foreword by Don Peppers and Martha Rogers 
260 |a Cambridge, Mass. :   |b Perseus,   |c c2001 
300 |a xvii, 217 σ.;  |b εικ.;  |c 23 εκ. 
504 |a Βιβλιογραφία: 199-203. Ευρετήριο 
650 0 0 |a Relationship marketing. 
650 0 0 |a Data protection. 
650 0 0 |a Privacy, Right of. 
650 0 0 |a Customer services. 
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