The power of one :

The power of one : gaining business value from personalization technologies

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Bibliographic Details
Other Authors: Pal, Nirmal (Editor), Rangaswamy, Arvind (Editor)
Format: Book
Language:English
Published: Victoria, B.C. : Trafford, c2003
Subjects:
Target marketing.
Business > Data processing.
Business enterprises > Computer network resources.
Internet marketing.
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