The power of one : gaining business value from personalization technologies

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Bibliographic Details
Other Authors:	Pal, Nirmal (Editor), Rangaswamy, Arvind (Editor)
Format:	Book
Language:	English
Published:	Victoria, B.C. : Trafford, c2003
Subjects:	Target marketing. Business > Data processing. Business enterprises > Computer network resources. Internet marketing.
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Description
Item Description:	Άνω του τίτλου: The Penn State eBusiness Research Center
Physical Description:	xii, 261 σ.; εικ.; 24 εκ.
Bibliography:	Περιλαμβάνει βιβλιογραφίες και ευρετήριο
ISBN:	1-4120-1121-3

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