APA (7th ed.) Citation

Pal, N., & Rangaswamy, A. (2003). The power of one: Gaining business value from personalization technologies. Trafford.

Chicago Style (17th ed.) Citation

Pal, Nirmal, and Arvind Rangaswamy. The Power of One: Gaining Business Value from Personalization Technologies. Victoria, B.C.: Trafford, 2003.

MLA (9th ed.) Citation

Pal, Nirmal, and Arvind Rangaswamy. The Power of One: Gaining Business Value from Personalization Technologies. Trafford, 2003.

Warning: These citations may not always be 100% accurate.