APA (7th ed.) Citation

Burby, J., & Atchison, S. (2007). Actionable web analytics: Using data to make smart business decisions. Wiley.

Chicago Style (17th ed.) Citation

Burby, Jason, and Shane Atchison. Actionable Web Analytics: Using Data to Make Smart Business Decisions. Indianapolis, IN: Wiley, 2007.

MLA (9th ed.) Citation

Burby, Jason, and Shane Atchison. Actionable Web Analytics: Using Data to Make Smart Business Decisions. Wiley, 2007.

Warning: These citations may not always be 100% accurate.