The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
c2007
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| Subjects: | |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/81623 | ||
| 008 | 080410s2007 eng d | ||
| 020 | |a 978-0-470-11345-5 | ||
| 035 | |l 10096498 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.872 |2 (22) | |
| 100 | 1 | |a Scott, David Meerman. | |
| 245 | 1 | 4 | |a The new rules of marketing and PR : |b how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly / |c by David Meerman Scott |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, Inc., |c c2007 | ||
| 300 | |a xx , 275 σ.; |c 25 εκ. | ||
| 504 | |a Περιλαμβάνει βιβλιογραφίες και ευρετήριο | ||
| 650 | 0 | 0 | |a Internet marketing. |
| 650 | 0 | 0 | |a Public relations. |
| 852 | |a INST |b RHODES |e 20080410 |h 658.72 SCO |p 005400029456 |q 005400029456 |t BK |y 0 | ||
| 901 | |a BIBL4-2008-1 | ||
| 909 | |a Ρ |b 151284 | ||
| 922 | |a 4ΕΛΗ |b 200803 |c ΕΠΕΑΕΚ2/ΤΕΠΑΕΣ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||
| 970 | |a ΜΙΣΣΟΣ |b ΣΤΑΥΡΟΣ |z 2008/04/10 | ||