Παραπομπή σε μορφή APA (7η εκδ.)

Scott, D. M. (2007). The new rules of marketing and PR: How to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. John Wiley & Sons, Inc..

Παραπομπή σε μορφή Chicago (17η εκδ.)

Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Your Buyers Directly. Hoboken, N.J.: John Wiley & Sons, Inc., 2007.

Παραπομπή σε μορφή MLA (9th εκδ.)

Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Your Buyers Directly. John Wiley & Sons, Inc., 2007.