Creativity in product innovation
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge :
Cambridge University Press,
c2002
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|---|---|---|---|
| 001 | 1/80402 | ||
| 008 | 080404s2002 eng d | ||
| 020 | |a 0-521-80089-7 (hdb) | ||
| 020 | |a 978-0-521-80089-1 (pbk) | ||
| 020 | |a 978-0-521-00249-3 | ||
| 035 | |l 10096202 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.57 |2 (22) | |
| 100 | 1 | |a Goldenberg, Jacob |d 1962- | |
| 245 | 1 | 0 | |a Creativity in product innovation / |c Jacob Goldenberg and David Mazursky |
| 260 | |a Cambridge : |b Cambridge University Press, |c c2002 | ||
| 300 | |a xii, 224 σ.; |b εικ.; |c 25 εκ. | ||
| 504 | |a Περιλαμβάνει βιβλιογραφίες και ευρετήριο | ||
| 650 | 0 | 0 | |a Product management. |
| 650 | 0 | 0 | |a Marketing |x Management. |
| 700 | 1 | |a Mazursky, David |d 1954- | |
| 852 | |a INST |b SYROS |e 20080404 |h 658.57 GOL |p 005500006206 |q 005500006206 |t BK |y 0 | ||
| 901 | |a BIBL5-2008-1 | ||
| 909 | |a Ε |b 141915 | ||
| 922 | |a 5ΕΛΗ |b 200711 |c ΕΠΕΑΕΚ2/ΤΜΣΠΣ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||
| 970 | |a ΚΟΝΤΟΥ |b ΠΑΡΑΣΚΕΥΗ |z 2008/04/04 | ||