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080211s2002 eng d |
| 020 |
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|a 0-7619-2434-5 (pbk.)
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| 035 |
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|l 10094578
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| 040 |
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|a GR-MY-UA
|b gre
|e aacr
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| 041 |
0 |
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|a eng
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| 082 |
0 |
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|a 658.8
|2 (22)
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| 100 |
1 |
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|a Kotler, Philip.
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| 245 |
1 |
0 |
|a Social marketing :
|b improving the quality of life /
|c Philip Kotler, Ned Roberto, Nancy Lee
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Thousand Oaks, Calif. :
|b Sage,
|c 2002
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| 300 |
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|a xvi, 438 σ.;
|b εικ.;
|c 24 εκ.
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| 504 |
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|a Περιέχει βιβλιογραφικές παραπομπές και ευρετήρια
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| 650 |
0 |
0 |
|a Social marketing.
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| 650 |
0 |
0 |
|a Behavior modification.
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| 700 |
1 |
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|a Roberto, Ned.
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| 700 |
1 |
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|a Lee, Nancy
|d 1932-
|
| 852 |
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|a INST
|b LESVOS
|e 20080211
|h 658.8 KOT
|p 005100040117
|q 005100040117
|t BK
|y 0
|
| 901 |
|
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|a BIBL1-2008-1
|
| 909 |
|
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|a Λ
|b 144896
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| 922 |
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|a 1ΕΛΗ
|b 200801
|c ΕΠΕΑΕΚ2/ΤΠ
|d ΕΛΕΥΘΕΡΟΥΔΑΚΗΣ
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| 970 |
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|a ΚΑΡΑ
|b ΓΙΑΣΕΜΗ
|z 2008/02/11
|