Creating breakthrough products : innovation from product planning to program approval

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Bibliographic Details
Main Author: Cagan, Jonathan, 1961-
Other Authors: Vogel, Craig M., Nussbaum, Bruce (Author of introduction, etc.)
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Prentice Hall, c2002.
Series:Financial Times Prentice Hall books
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