Creating breakthrough products : innovation from product planning to program approval
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c2002.
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| Series: | Financial Times Prentice Hall books
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| Subjects: | |
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| 100 | 1 | |a Cagan, Jonathan, |d 1961- | |
| 245 | 1 | 0 | |a Creating breakthrough products : |b innovation from product planning to program approval / |c Jonathan Cagan, Craig M. Vogel ; foreward by Bruce Nussbaum. |
| 260 | |a Upper Saddle River, N.J. : |b Prentice Hall, |c c2002. | ||
| 300 | |a xxxii, 302 σ. : |b εικ. ; |c 24 εκ. | ||
| 490 | 1 | |a (Financial Times Prentice Hall books) | |
| 504 | |a Περιλαμβάνει βιβλιογραφίες και ευρετήριο. | ||
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Production planning. | |
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a Marketing research. | |
| 700 | 1 | |a Vogel, Craig M. | |
| 700 | 1 | |a Nussbaum, Bruce, |e aui | |
| 830 | 0 | |a Financial Times Prentice Hall books | |
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