Services marketing : integrating customer focus across the firm
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin,
c2006
|
| Edition: | 4th ed. |
| Subjects: | |
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| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 |2 (22) | |
| 100 | 1 | |a Zeithaml, Valarie A. | |
| 245 | 1 | 0 | |a Services marketing : |b integrating customer focus across the firm / |c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
| 250 | |a 4th ed. | ||
| 260 | |a Boston : |b McGraw-Hill/Irwin, |c c2006 | ||
| 300 | |a xxvii, 708 σ.; |b εικ., σχέδια; |c 26 εκ. | ||
| 504 | |a Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο | ||
| 650 | 0 | 0 | |a Service industries |x Marketing. |
| 650 | 0 | 0 | |a Customer services. |
| 700 | 1 | |a Bitner, Mary Jo. | |
| 700 | 1 | |a Gremler, Dawyne D. | |
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| 970 | |a ΒΑΣΙΛΑΚΗ |b ΝΙΚΗ |z 2007/12/04 | ||