Instructor's manual to accompany marketing management :

Instructor's manual to accompany marketing management : strategies and programs

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Bibliographic Details
Main Author: Guiltinan, Joseph, P.
Other Authors: Paul, Gordon, W., Madden, Thomas J.
Format: Book
Language:English
Published: New York : McGraw-Hill, c1997
Edition:6th ed.
Subjects:
Marketing.
Management.
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