Guiltinan, J., Paul, G., & Madden, T. J. (1997). Instructor's manual to accompany marketing management: Strategies and programs (6th ed.). McGraw-Hill.
Chicago Style (17th ed.) CitationGuiltinan, Joseph, Gordon Paul, and Thomas J. Madden. Instructor's Manual to Accompany Marketing Management: Strategies and Programs. 6th ed. New York: McGraw-Hill, 1997.
MLA (9th ed.) CitationGuiltinan, Joseph, et al. Instructor's Manual to Accompany Marketing Management: Strategies and Programs. 6th ed. McGraw-Hill, 1997.
Warning: These citations may not always be 100% accurate.