The customer centric enterprise : advances in mass customization and personalization

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Bibliographic Details
Other Authors:	Tseng, Mitchell M., 1947- (Editor), Piller, Frank T., 1969- (Editor)
Format:	Book
Language:	English
Published:	Berlin : New York : Springer, c2003
Subjects:	Flexible manufacturing systems. Product management. Marketing > Management. Customer relations. Relationship marketing.
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