Gilmore, F. (1997). Brand Warriors: Corporate leaders share their winning strategies. Harper Collins Business.
Παραπομπή σε μορφή Chicago (17η εκδ.)Gilmore, Fiona. Brand Warriors: Corporate Leaders Share Their Winning Strategies. London: Harper Collins Business, 1997.
Παραπομπή σε μορφή MLA (9th εκδ.)Gilmore, Fiona. Brand Warriors: Corporate Leaders Share Their Winning Strategies. Harper Collins Business, 1997.
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