Services marketing
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Singapore :
MacGraw-Hill Companies Inc.,
c1996
|
| Θέματα: | |
| Ετικέτες: |
Προσθήκη ετικέτας
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/64139 | ||
| 008 | 980804s1996 eng d | ||
| 020 | |a 0071148817 | ||
| 035 | |l 10029375 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 | |
| 100 | 1 | |a Zeithaml, Valarie A. | |
| 245 | 1 | 0 | |a Services marketing / |c Valarie A. Zeithaml, Mary Jo Bitner |
| 260 | |a Singapore : |b MacGraw-Hill Companies Inc., |c c1996 | ||
| 300 | |a xx, 700 p. | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Service industries |x Management. |
| 650 | 0 | 0 | |a Customer services. |
| 650 | 0 | 0 | |a Marketing. |
| 700 | 1 | |a Bitner, Mary Jo. | |
| 852 | |a INST |b CHIOS |e 19980804 |h 658.8 ZEI |p 005200015934 |q 005200015934 |t BK |y 0 | ||
| 852 | |a INST |b CHIOS |e 19980804 |h 658.8 ZEI |p 005200015956 |q 005200015956 |t BK |y 0 | ||
| 852 | |a INST |b CHIOS |e 19980804 |h 658.8 ZEI |p 005200015975 |q 005200015975 |t BK |y 0 | ||
| 901 | |a BIBL-1998-2 | ||
| 909 | |a Χ |b 058276 | ||
| 909 | |a Χ |b 058275 | ||
| 909 | |a Χ |b 058277 | ||
| 922 | |a 2ΕΛΗ |b 199807 |c ΤΔΕ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||