Brown, L., & McDonald, M. (1994). Competitive marketing strategy for Europe: Developing, maintaining and defending competitive advantage. Macmillan.
Παραπομπή σε μορφή Chicago (17η εκδ.)Brown, Linden, και Malcolm McDonald. Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage. Houndmills: Macmillan, 1994.
Παραπομπή σε μορφή MLA (9th εκδ.)Brown, Linden, και Malcolm McDonald. Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage. Macmillan, 1994.
Πρόσοχή: Οι παραπομπές μπορεί να μην είναι 100% ακριβείς.