Market segmentation : A step-by-step approach to creating profitable market segments
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| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | , |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Houdmills :
MacMillan Press, Ltd.,
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| Θέματα: | |
| Ετικέτες: |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/62208 | ||
| 008 | 980615s1995 eng d | ||
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| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 | |
| 100 | 1 | |a McDonald, Malcolm. | |
| 245 | 1 | 0 | |a Market segmentation : |b A step-by-step approach to creating profitable market segments / |c Malcolm McDonald and Ian Dunbar ; foreword by:Colin Marshall |
| 260 | |a Houdmills : |b MacMillan Press, Ltd., | ||
| 300 | |a xvii, 271 p. | ||
| 504 | |a Includes index | ||
| 650 | 0 | 0 | |a Marketing |x Management. |
| 700 | 1 | |a Dunbar, Ian |d 1951- | |
| 700 | 1 | |a Marshall, T. C. |q (T. Colin) |4 aui | |
| 852 | |a INST |b CHIOS |e 19980615 |h 658.8 MCD |p 005200016141 |q 005200016141 |t BK |y 0 | ||
| 901 | |a BIBL-1998-2 | ||
| 909 | |a Χ |b 057373 | ||
| 922 | |a 2ΕΛΗ |b 199805 |c ΤΔΕ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||