Παραπομπή σε μορφή APA (7η εκδ.)

McDonald, M., Dunbar, I., & Marshall, T. C. Market segmentation: A step-by-step approach to creating profitable market segments. MacMillan Press, Ltd..

Παραπομπή σε μορφή Chicago (17η εκδ.)

McDonald, Malcolm, Ian Dunbar, και T. C. Marshall. Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments. Houdmills: MacMillan Press, Ltd..

Παραπομπή σε μορφή MLA (9th εκδ.)

McDonald, Malcolm, et al. Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments. MacMillan Press, Ltd..