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000612s1998 eng d |
| 020 |
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|a 0803959702
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| 035 |
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|l 10028963
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| 040 |
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|a GR-MY-UA
|b gre
|e aacr
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| 041 |
0 |
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|a eng
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| 082 |
0 |
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|a 658.802
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| 100 |
1 |
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|a Mooij, Marieke K. de
|d 1943-
|
| 245 |
1 |
0 |
|a Global marketing and advertising :
|b understanding cultural paradoxes /
|c Marieke de Mooij
|
| 260 |
|
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|a Thousand Oaks :
|b Sage,
|c 1998
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| 300 |
|
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|a xx, 316 p.
|
| 504 |
|
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|a Includes index
|
| 650 |
0 |
0 |
|a Target marketing
|x Cross-cultural studies.
|
| 650 |
0 |
0 |
|a Advertising
|x Cross-cultural studies.
|
| 650 |
0 |
0 |
|a Consumer behavior
|x Cross-cultural studies.
|
| 852 |
|
|
|a INST
|b CHIOS
|e 20000612
|h 658.802 MOO
|p 005200016189
|q 005200016189
|t BK
|y 0
|
| 901 |
|
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|a BIBL-1998-2
|
| 909 |
|
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|a Χ
|b 057360
|
| 922 |
|
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|a 2ΕΛΗ
|b 199805
|c ΤΔΕ
|d ΠΑΠΑΣΩΤΗΡΙΟΥ
|