Global marketing and advertising :

Global marketing and advertising : understanding cultural paradoxes

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Bibliographic Details
Main Author: Mooij, Marieke K. de 1943-
Format: Book
Language:English
Published: Thousand Oaks : Sage, 1998
Subjects:
Target marketing > Cross-cultural studies.
Advertising > Cross-cultural studies.
Consumer behavior > Cross-cultural studies.
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Description
Physical Description:xx, 316 p.
Bibliography:Includes index
ISBN:0803959702

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