Strategy and process in marketing
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London :
Prentice-Hall,
1996
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| Subjects: | |
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| 001 | 1/61710 | ||
| 008 | 980611s1996 eng d | ||
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| 035 | |l 10028943 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.802 | |
| 100 | 1 | |a Murray, John A. |c Ph. D. | |
| 245 | 1 | 0 | |a Strategy and process in marketing / |c John A. Murray, Aida O'Driscoll |
| 260 | |a London : |b Prentice-Hall, |c 1996 | ||
| 300 | |a xiii, 505 p. | ||
| 504 | |a Includes index | ||
| 650 | 0 | 0 | |a Marketing |x Management. |
| 650 | 0 | 0 | |a Marketing. |
| 700 | 1 | |a O'Driscoll, Aidan. |4 edt | |
| 852 | |a INST |b CHIOS |e 19980611 |h 658.802 MUR |p 005200016205 |q 005200016205 |t BK |y 0 | ||
| 901 | |a BIBL-1998-2 | ||
| 909 | |a Χ |b 057322 | ||
| 922 | |a 2ΕΛΗ |b 199805 |c ΤΔΕ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||