Strategy and process in marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London :
Prentice-Hall,
1996
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| Subjects: | |
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| Physical Description: | xiii, 505 p. |
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| Bibliography: | Includes index |
| ISBN: | 0131821636 |