Παραπομπή σε μορφή APA (7η εκδ.)

Kotler, P. (1984). Marketing Management: Analysis, planning, implementation, and control (5th ed.). Prentice - Hall.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 5th ed. Englewood Cliffs, New Jersey: Prentice - Hall, 1984.

Παραπομπή σε μορφή MLA (9th εκδ.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 5th ed. Prentice - Hall, 1984.