Mastering data mining : the art and science of customer relationship managemant

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Bibliographic Details
Main Author: Berry, Michael J. A.
Other Authors: Linoff, Gordon
Format: Book
Language:English
Published: New York : Wiley, c2000
Subjects:
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245 1 0 |a Mastering data mining :  |b the art and science of customer relationship managemant /  |c Michael J.A. Berry, Gordon Linoff 
260 |a New York :   |b Wiley,   |c c2000 
300 |a xviii, 494 p.;  |b ill.;  |c 24 cm. 
500 |a Rev.ed.of: Data mining techniques : for marketing, sales, and customer support/Michael J.A.Berry, Gordon Linoff. c1997 
504 |a Includes index 
650 0 0 |a Marketing  |x Data processing. 
650 0 0 |a Data mining. 
650 0 0 |a Business enterprises  |x Computer networks  |x Management. 
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