All consumers are not created equal : the differential marketing strategy for brand loyalty and profits
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| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
New York :
John Wiley & Sons, Inc.,
1995
|
| Θέματα: | |
| Ετικέτες: |
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| 001 | 1/60085 | ||
| 008 | 980602s1995 eng d | ||
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| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.84 | |
| 100 | 1 | |a Hallberg, Garth. | |
| 245 | 1 | 0 | |a All consumers are not created equal : |b the differential marketing strategy for brand loyalty and profits / |c Garth Hallberg |
| 260 | |a New York : |b John Wiley & Sons, Inc., |c 1995 | ||
| 300 | |a xiv, 320 p. | ||
| 504 | |a Includes index | ||
| 650 | 0 | 0 | |a Database marketing. |
| 650 | 0 | 0 | |a Direct marketing |x Data processing. |
| 852 | |a INST |b CHIOS |e 19980602 |h 658.84 HAL |p 005200016373 |q 005200016373 |t BK |y 0 | ||
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| 901 | |a BIBL-1998-2 | ||
| 901 | |a BIBL2-2001-1 | ||
| 909 | |a Χ |b 056621 | ||
| 909 | |a Χ |b 083374 | ||
| 922 | |a 2ΕΛΗ |b 199805 |c ΤΔΕ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||
| 970 | |a ΠΟΥΛΑΚΗ |b ΣΤΕΛΛΑ |z 2001/03/23 | ||