APA (7th ed.) Citation

Hallberg, G. (1995). All consumers are not created equal: The differential marketing strategy for brand loyalty and profits. John Wiley & Sons, Inc..

Chicago Style (17th ed.) Citation

Hallberg, Garth. All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits. New York: John Wiley & Sons, Inc., 1995.

MLA (9th ed.) Citation

Hallberg, Garth. All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits. John Wiley & Sons, Inc., 1995.