Hallberg, G. (1995). All consumers are not created equal: The differential marketing strategy for brand loyalty and profits. John Wiley & Sons, Inc..
Παραπομπή σε μορφή Chicago (17η εκδ.)Hallberg, Garth. All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits. New York: John Wiley & Sons, Inc., 1995.
Παραπομπή σε μορφή MLA (9th εκδ.)Hallberg, Garth. All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits. John Wiley & Sons, Inc., 1995.
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