Cooper, R. G. (1993). Winning at new products: Accelerating the process from idea to launch (2nd ed.). Addison-Wesley.
Παραπομπή σε μορφή Chicago (17η εκδ.)Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. 2nd ed. Massachusetts: Addison-Wesley, 1993.
Παραπομπή σε μορφή MLA (9th εκδ.)Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. 2nd ed. Addison-Wesley, 1993.
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