New product success stories : Lessons from leading innovators
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
John Wiley & Sons, Inc. ,
1995
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| Subjects: | |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/59903 | ||
| 008 | 980602s1995 eng d | ||
| 020 | |a 047101320X | ||
| 035 | |l 10028621 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.575 | |
| 100 | 1 | |a Thomas, Robert J. |d 1944- | |
| 245 | 1 | 0 | |a New product success stories : |b Lessons from leading innovators / |c Robert J. Thomas |
| 260 | |a New York : |b John Wiley & Sons, Inc. , |c 1995 | ||
| 300 | |a x,342 p. | ||
| 504 | |a Bibliography and index included | ||
| 650 | 0 | 0 | |a New products |x Management. |
| 650 | 0 | 0 | |a New products |x Marketing |x Forecasting. |
| 650 | 0 | 0 | |a Success. |
| 852 | |a INST |b CHIOS |e 19980602 |h 658.575 THO |p 005200016419 |q 005200016419 |t BK |y 0 | ||
| 901 | |a BIBL-1998-2 | ||
| 909 | |a Χ |b 056730 | ||
| 922 | |a 2ΕΛΗ |b 199805 |c ΤΔΕ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||