La strategie marketing : le plan de marketing et la strategie commerciale
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| Main Author: | Chevalier, Michel Marie |
|---|---|
| Other Authors: | Fenwick, Richard |
| Format: | Book |
| Language: | French |
| Published: |
Paris :
Presses Universitaires de France,
c1975
|
| Series: | Systemes-decisions
|
| Subjects: | |
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