La strategie marketing : le plan de marketing et la strategie commerciale
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | French |
| Published: |
Paris :
Presses Universitaires de France,
c1975
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| Series: | Systemes-decisions
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| Subjects: | |
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| 100 | 1 | |a Chevalier, Michel Marie. | |
| 245 | 1 | 3 | |a La strategie marketing : |b le plan de marketing et la strategie commerciale / |c Michel Chevalier,Richard Fenwick |
| 260 | |a Paris : |b Presses Universitaires de France, |c c1975 | ||
| 300 | |a 284 p. | ||
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