Handbook of services marketing & management

Handbook of services marketing & management

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Bibliographic Details
Other Authors: Swartz, Teresa A. (Editor), Iacobucci, Dawn (Editor)
Format: Book
Language:English
Published: Thousand Oaks : Sage Publications, 2000
Subjects:
Service industries > Marketing.
Service industries > Management.
Customer services > Management.
Customer services > Marketing.
Management.
Marketing.
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