Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program
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| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
New York :
McGraw-Hill,
2000
|
| Έκδοση: | 2nd ed. |
| Θέματα: | |
| Ετικέτες: |
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| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.84 | |
| 100 | 1 | |a Hughes, Arthur Middleton. | |
| 245 | 1 | 0 | |a Strategic database marketing : |b the masterplan for starting and managing a profitable, customer-based marketing program / |c Arthour Middleton Hughes |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c 2000 | ||
| 300 | |a viii, 439 p.; |b ill.; |c 24 cm. | ||
| 504 | |a Includes index | ||
| 650 | 0 | 0 | |a Database management. |
| 852 | |a INST |b SAMOS |e 20020307 |h 658.84 HUG |p 005300020266 |q 005300020266 |t BK |y 0 | ||
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| 970 | |a ΜΑΛΑΓΑΡΗ |b ΦΩΤΕΙΝΗ |z 2002/03/07 | ||