Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
2000
|
| Edition: | 2nd ed. |
| Subjects: | |
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| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.84 | |
| 100 | 1 | |a Hughes, Arthur Middleton. | |
| 245 | 1 | 0 | |a Strategic database marketing : |b the masterplan for starting and managing a profitable, customer-based marketing program / |c Arthour Middleton Hughes |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c 2000 | ||
| 300 | |a viii, 439 p.; |b ill.; |c 24 cm. | ||
| 504 | |a Includes index | ||
| 650 | 0 | 0 | |a Database management. |
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| 970 | |a ΜΑΛΑΓΑΡΗ |b ΦΩΤΕΙΝΗ |z 2002/03/07 | ||