The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships
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| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
New York :
McGraw-Hill,
c2001
|
| Θέματα: | |
| Ετικέτες: |
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|---|---|---|---|
| 001 | 1/59281 | ||
| 008 | 020306s2001 eng d | ||
| 020 | |a 0-07-136479-X | ||
| 035 | |l 10000475 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.812 | |
| 100 | 1 | |a Bergeron, Bryan P. | |
| 245 | 1 | 4 | |a The eternal e-customer : |b how emotionally intelligent interfaces can create long-lasting customer relationships / |c Bryan P. Bergeron |
| 260 | |a New York : |b McGraw-Hill, |c c2001 | ||
| 300 | |a xxvi, 261 p.; |b ill.; |c 24 cm. | ||
| 504 | |a Includes bibliographival references and index | ||
| 650 | 0 | 0 | |a Customer loyalty. |
| 650 | 0 | 0 | |a Internet marketing. |
| 852 | |a INST |b SAMOS |e 20020306 |h 658.812 BER |p 005300020265 |q 005300020265 |t BK |y 0 | ||
| 901 | |a BIBL3-2002-1 | ||
| 909 | |a Σ |b 087336 | ||
| 922 | |a 3ΕΛΗ |b 200203 |c ΤΠΕΣ/ΠΟΛ-2 |d LEADER | ||
| 970 | |a ΚΟΣΙΕΡΗΣ |b ΧΡΗΣΤΟΣ |z 2002/03/06 | ||