APA (7th ed.) Citation

Schmitt, B., & Simonson, A. (1997). Marketing aesthetics: The strategic management of brands, identity, and image. Free Press.

Chicago Style (17th ed.) Citation

Schmitt, Bernd, and Alex Simonson. Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image. New York: Free Press, 1997.

MLA (9th ed.) Citation

Schmitt, Bernd, and Alex Simonson. Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image. Free Press, 1997.

Warning: These citations may not always be 100% accurate.