Παραπομπή σε μορφή APA (7η εκδ.)

Guiltinan, J., Paul, G., & Madden, T. J. (1997). Marketing management: Strategies and programs (6th ed.). The McGraw-Hill Companies, Inc..

Παραπομπή σε μορφή Chicago (17η εκδ.)

Guiltinan, Joseph, Gordon Paul, και Thomas J. Madden. Marketing Management: Strategies and Programs. 6th ed. New York: The McGraw-Hill Companies, Inc., 1997.

Παραπομπή σε μορφή MLA (9th εκδ.)

Guiltinan, Joseph, et al. Marketing Management: Strategies and Programs. 6th ed. The McGraw-Hill Companies, Inc., 1997.