Marketing research : an applied approach
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
1996
|
| Edition: | 5th ed. |
| Series: | McGraw-Hill series in marketing
|
| Subjects: | |
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| 100 | 1 | |a Kinnear, Thomas C., |d 1943- | |
| 245 | 1 | 0 | |a Marketing research : |b an applied approach / |c Thomas C. Kinnear, James R. Taylor |
| 250 | |a 5th ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c 1996 | ||
| 300 | |a xxii, 888 σ. |e 1 δισκέτα 3.5 | ||
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| 650 | 0 | 0 | |a Marketing research. |
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| 830 | 0 | |a McGraw-Hill series in marketing | |
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