Principles of services marketing
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| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
London :
McGraw-Hill,
1994
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| Θέματα: | |
| Ετικέτες: |
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| 020 | |a 0077077466 | ||
| 035 | |l 10028368 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 | |
| 100 | 1 | |a Palmer, Adrian. | |
| 245 | 1 | 0 | |a Principles of services marketing / |c Adrian Palmer |
| 260 | |a London : |b McGraw-Hill, |c 1994 | ||
| 300 | |a xvi, 345 p. | ||
| 504 | |a Includes bibliography and index | ||
| 650 | 0 | 0 | |a Marketing |x Management. |
| 650 | 0 | 0 | |a Service industries |x Marketing. |
| 852 | |a INST |b CHIOS |e 19980610 |h 658.8 PAL |p 005200016269 |q 005200016269 |t BK |y 0 | ||
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| 922 | |a 2ΕΛΗ |b 199804 |c ΤΔΕ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||
| 922 | |a 2ΕΛΗ |b 199805 |c ΤΔΕ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||