Deschamps, J., & Nayak, P. R. (1995). Product juggernauts: How companies mobilize to generate a stream of market winners. Harvard Business School.
Παραπομπή σε μορφή Chicago (17η εκδ.)Deschamps, Jean-Philippe, και P. Ranganathan Nayak. Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners. Boston: Harvard Business School, 1995.
Παραπομπή σε μορφή MLA (9th εκδ.)Deschamps, Jean-Philippe, και P. Ranganathan Nayak. Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners. Harvard Business School, 1995.
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