Understanding services management : integrating marketing, organisational behaviour, operations, and human resource management
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chichester : New York :
Wiley,
c1995
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| Subjects: | |
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| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/58219 | ||
| 008 | 960522s1995 eng d | ||
| 020 | |a 0471960667 | ||
| 035 | |l 10028329 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658 | |
| 245 | 1 | 0 | |a Understanding services management : |b integrating marketing, organisational behaviour, operations, and human resource management / |c edited by William J. Glynn and James G. Barnes |
| 260 | |a Chichester : |a New York : |b Wiley, |c c1995 | ||
| 300 | |a xxvi, 485 σ.; |b εικ.; |c 24 cm | ||
| 504 | |a Περιέχει βιβλιογραφικές παραπομπές και ευρετήριο | ||
| 650 | 0 | 0 | |a Service industries |x Management. |
| 650 | 0 | 0 | |a Customer services |x Management. |
| 650 | 0 | 0 | |a Service industries |x Marketing. |
| 700 | 1 | |a Glynn, William J. | |
| 700 | 1 | |a Barnes, James G. | |
| 852 | |a INST |b CHIOS |e 19960522 |h 658 UND |p 005200008238 |q 005200008238 |t BK |y 0 | ||
| 909 | |a Χ |b 044758 | ||