Παραπομπή σε μορφή APA (7η εκδ.)

McDonald, M., & Dunbar, I. (2004). Market segmentation: How to do it, how to profit from it. Elsevier/Butterworth-Heinemann.

Παραπομπή σε μορφή Chicago (17η εκδ.)

McDonald, Malcolm, και Ian Dunbar. Market Segmentation: How to Do It, How to Profit from It. Amsterdam: Elsevier/Butterworth-Heinemann, 2004.

Παραπομπή σε μορφή MLA (9th εκδ.)

McDonald, Malcolm, και Ian Dunbar. Market Segmentation: How to Do It, How to Profit from It. Elsevier/Butterworth-Heinemann, 2004.