Marketing plans for service businesses : a complete guide
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; Burlington :
Elsevier Butterworth - Heinemann,
c2006
|
| Subjects: | |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/57365 | ||
| 008 | 071009s2006 eng d | ||
| 020 | |a 978-07506-6746-3 | ||
| 020 | |a 0750-66746-X | ||
| 035 | |l 10091305 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.802 |2 (22) | |
| 100 | 1 | |a McDonald, Malcolm. | |
| 245 | 1 | 0 | |a Marketing plans for service businesses : |b a complete guide / |c Malcolm McDonald and Adrian Payne |
| 260 | |a Oxford ; Burlington : |b Elsevier Butterworth - Heinemann, |c c2006 | ||
| 300 | |a xiv, 401 σ.; |b σχ.; |c 25 εκ. | ||
| 504 | |a Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο | ||
| 650 | 0 | 0 | |a Marketing |x Planning. |
| 650 | 0 | 0 | |a Service industries |x Marketing. |
| 700 | 1 | |a Payne, Adrian. | |
| 852 | |a INST |b CHIOS |e 20071009 |h 658.802 MCD |p 005200028770 |q 005200028770 |t BK |y 0 | ||
| 901 | |a BIBL2-2007-3 | ||
| 909 | |a Χ |b 139409 | ||
| 922 | |a 2ΕΛΗ |b 200709 |c ΕΠΕΑΕΚ2/ΤΔΕ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||
| 970 | |a ΒΑΣΙΛΑΚΗ |b ΝΙΚΗ |z 2007/10/09 | ||