APA (7th ed.) Citation

McDonald, M., & Payne, A. (2006). Marketing plans for service businesses: A complete guide. Elsevier Butterworth - Heinemann.

Chicago Style (17th ed.) Citation

McDonald, Malcolm, and Adrian Payne. Marketing Plans for Service Businesses: A Complete Guide. Oxford ; Burlington: Elsevier Butterworth - Heinemann, 2006.

MLA (9th ed.) Citation

McDonald, Malcolm, and Adrian Payne. Marketing Plans for Service Businesses: A Complete Guide. Elsevier Butterworth - Heinemann, 2006.