Innovative marketing communications : strategies for the events industry
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; Burlington :
Elsevier Butterworth - Heinemann,
c2006
|
| Series: | Events management series
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| Subjects: | |
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| 041 | 0 | |a eng | |
| 082 | 0 | |a 394.2068 |2 (22) | |
| 100 | 1 | |a Masterman, Guy. | |
| 245 | 1 | 0 | |a Innovative marketing communications : |b strategies for the events industry / |c Guy Masterman, Emma H. Wood |
| 260 | |a Oxford ; Burlington : |b Elsevier Butterworth - Heinemann, |c c2006 | ||
| 300 | |a xxi, 322 σ.; |b σχ.; |c 25 εκ. | ||
| 490 | 1 | |a Events management series | |
| 504 | |a Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο | ||
| 650 | 0 | 0 | |a Special events |x Marketing. |
| 650 | 0 | 0 | |a Special events |x Management. |
| 700 | 1 | |a Wood, Emma H. | |
| 830 | 0 | |a Events management series | |
| 852 | |a INST |b CHIOS |e 20071009 |h 394.2068 MAS |p 005200028767 |q 005200028767 |t BK |y 0 | ||
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| 970 | |a ΒΑΣΙΛΑΚΗ |b ΝΙΚΗ |z 2007/10/09 | ||