Innovative marketing communications : strategies for the events industry
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; Burlington :
Elsevier Butterworth - Heinemann,
c2006
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| Series: | Events management series
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| Subjects: | |
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| Physical Description: | xxi, 322 σ.; σχ.; 25 εκ. |
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| Bibliography: | Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο |
| ISBN: | 0-7506-6361-8 |