Consumer behaviour : implications for marketing strategy

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Bibliographic Details
Main Author:	Neal, Cathy
Other Authors:	Quester, Pascale G. (Pascale Genevieve), Hawkins, Del I.
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill Irwin, c2006.
Edition:	Enhanced 4th ed.
Subjects:	Consumer behavior > Australia. Market surveys > Australia. Consumer behavior > New Zealand. Market surveys > New Zealand.
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100	1		\|a Neal, Cathy.
245	1	0	\|a Consumer behaviour : \|b implications for marketing strategy / \|c Cathy Neal, Pascale Quester, Del Hawkins.
250			\|a Enhanced 4th ed.
260			\|a Boston : \|b McGraw-Hill Irwin, \|c c2006.
300			\|a xxxiii, 668 σ. : \|b έγχρ. εικ. ; \|c 26 εκ.
504			\|a Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
650		0	\|a Consumer behavior \|z Australia.
650		0	\|a Market surveys \|z Australia.
650		0	\|a Consumer behavior \|z New Zealand.
650		0	\|a Market surveys \|z New Zealand.
700	1		\|a Quester, Pascale G. \|q (Pascale Genevieve)
700	1		\|a Hawkins, Del I.
852			\|a INST \|b SYROS \|e 20071008 \|h 658.8342 NEA \|p 005500007057 \|q 005500007057 \|t BK \|y 0
901			\|a BIBL5-2007-3
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970			\|a Καγιαβά \|b Ειρήνη \|z 08/10/2007