Marketing : concepts and strategies
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Houghton Mifflin,
c1997
|
| Edition: | 3rd ed. |
| Subjects: | |
| Tags: |
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| 008 | 011211s1997 eng d | ||
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| 100 | 1 | |a Dibb, Sally |d 1963- | |
| 245 | 1 | 0 | |a Marketing : |b concepts and strategies / |c Sally Dibb ... [et al.] |
| 250 | |a 3rd ed. | ||
| 260 | |a Boston : |b Houghton Mifflin, |c c1997 | ||
| 300 | |a xxi, 842p. | ||
| 504 | |a Includes indexes | ||
| 650 | 0 | 0 | |a Marketing |x Management. |
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| 901 | |a BIBL2-2001-3 | ||
| 909 | |a Χ |b 098442 | ||
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| 970 | |a ΣΑΛΑΜΟΥΡΑ |b ΜΑΡΙΑ |z 2001/12/11 | ||