rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising and promotion
    sub title: an integrated marketing communications perspective
  name:
    name part: Belch, Michael A.
    role:
      role term: creator
  name:
    name part: Belch, George E. (George Edward)
    name part: 1951-
  type of resource: text
  origin info:
    place:
      place term: Boston
    publisher: McGraw Hill
    publisher: Irwin
    date issued: c2004
    date issued: 2004
    edition: 6th ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxvi, 847 σ.; εικ.; 28 εκ.
  note: George E. Belch and Michael A. Belch
  note: Περιλαμβάνει βιβλιογραφικές αναφορές και ευρετήριο
  subject:
    topic: Advertising
  subject:
    topic: Sales promotion
  subject:
    topic: Communication in marketing
  classification: 659.1
  related item:
    title info:
      title: McGraw-Hill/Irwin series in marketing
  identifier: 0-07-121438-0 (hbk.)
  location:
    physical location: INST CHIOS 20040602
  record info:
    record content source: GR-MY-UA
    record creation date: 040602
    record identifier: 1/56553
    language of cataloging:
      language term: gre